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ABOUT ME
About Me.
My name is Hannah Karlson and I am a public relations and digital marketing professional in the Atlanta area. I graduated from Georgia Southern University with a Bachelor's in Public Relations and have been loving it ever since.
I like to combine my media relations expertise with my knowledge in digital marketing to create successful PR campaigns for clients. After eight years of agency experience, my favorite industries include interior design, real estate development, consumer products, automotive, and food & beverage. When I'm not working, I'm usually volunteering as a marketing consultant / event coordinator for Furkids Animal Rescue Shelter.
Expertise
Here are just a few of my areas of expertise...
Media Relations
Drafting compelling, newsworthy content, such as a press release or feature article, and pitching it to the right media contacts is the basis of media relations. Combining earned and paid media tactics into your overall marketing strategy is highly recommended in today's digital landscape.
Event Management
Event marketing and coordination requires meticulous organization and attention to detail. Whether it's a trade show, community marketing event, experiential marketing or sampling event, preparation and ability to adapt to any situation is crucial.
Project Management
Creating and maintaining in-depth project plans is essential for the internal team to meet project deadlines. Digital project management tools provide clients with real-time status updates and progress reports.
Social Media Marketing
Drafting on-brand messaging, designing compelling graphics, compiling analytics and reports, and maximizing customer engagement are just a few of the components of successful social media marketing.
Copywriting
Whether you are writing for B2B or B2C, copy is key. Every company / individual has a unique voice, which should be reflected across all marketing channels. Once the copy has been proofread and meets AP Style requirements, optimizing for SEO should be next.
SEO Optimization
A dual-strategy of on-site and off-site SEO optimization is highly recommended. With on-site focusing on copywriting and internal linking strategies, and off-site focusing on GMB optimization and linkbuilding, increasing domain authority is the name of the game.
The proof is in the placements...
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